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Yellow Media Kit

Yellow is a global ecosystem of blockchain products & services for Web3 Internet of Finance, providing startup seed funding, mentorship, advisory, data analytics, market making, and fintech software solutions.


Yellow also includes developer tools, services, and education programs worldwide for blockchain infrastructure developers and crypto brokerage businesses.

Please forward media inquiries to

You can download extra media materials here.

Brand Guidelines


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Logo. Color

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Logo. Black and white

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Clear space ✅

To ensure visibility, there should be a zone of clear space around the Yellow logo equal to or greater than the height of the Y in the logo text. Noting should appear within the clear space.

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Space around the logo ✅

Logo should always be given some breathing room. Preferably placement is on white, black or yellow backgrounds. If the logo need to be placed on a dark background, use the negative logo. 

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My eyes! ❌
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That's just wrong... ❌
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That's just unnecessary... ❌

DO NOT sit the logo on high contrast or vibrant colors.
Do not place the logo on colors and tones similar to the logos colors

DO NOT tilt, rotate, stretch, skew or
distort the logo in anyway. 

DO NOT add unnecessary embellishments like drop shadows, gradients, embossing etc. to the logo

Color Scheme

Colors. Screen


RGB 252 208 0

HEX #000000

RGB 0 0 0

HEX #333333

RGB 51 51 51

HEX #666666

RGB 102 102 102

HEX #999999

RGB 153 153 153

Colors. Print


CMYK 0 8 100 0


CMYK 63 62 59 94

PANTONE P 169-16

CMYK 43 36 41 60

PANTONE P 169-12

CMYK 43 36 41 30


CMYK 43 36 41 0

Typography Use

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