Yellow Media Kit
Yellow is a global ecosystem of blockchain products & services for Web3 Internet of Finance, providing startup seed funding, mentorship, advisory, data analytics, market making, and fintech software solutions.
Yellow also includes developer tools, services, and education programs worldwide for blockchain infrastructure developers and crypto brokerage businesses.
Please forward media inquiries to press@yellow.com
You can download extra media materials here.
Logo. Color
Logo. Black and white
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DO'S AND DON'TS
Clear space ✅
To ensure visibility, there should be a zone of clear space around the Yellow logo equal to or greater than the height of the Y in the logo text. Noting should appear within the clear space.
Space around the logo ✅
Logo should always be given some breathing room. Preferably placement is on white, black or yellow backgrounds. If the logo need to be placed on a dark background, use the negative logo.
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My eyes! ❌
That's just wrong... ❌
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That's just unnecessary... ❌
DO NOT sit the logo on high contrast or vibrant colors.
Do not place the logo on colors and tones similar to the logos colors
DO NOT tilt, rotate, stretch, skew or
distort the logo in anyway.
DO NOT add unnecessary embellishments like drop shadows, gradients, embossing etc. to the logo
Color Scheme
Colors. Screen
HEX #FCD000
RGB 252 208 0
HEX #000000
RGB 0 0 0
HEX #333333
RGB 51 51 51
HEX #666666
RGB 102 102 102
HEX #999999
RGB 153 153 153
Colors. Print
PANTONE P 4-8
CMYK 0 8 100 0
PANTONE Black
CMYK 63 62 59 94
PANTONE P 169-16
CMYK 43 36 41 60
PANTONE P 169-12
CMYK 43 36 41 30
PANTONE P 169-8
CMYK 43 36 41 0
